{"id":2748,"date":"2026-10-09T10:15:55","date_gmt":"2026-10-09T07:15:55","guid":{"rendered":"https:\/\/skimelin.lt\/?p=2748"},"modified":"2026-10-09T10:15:55","modified_gmt":"2026-10-09T07:15:55","slug":"kaip-atpazinti-naturalia-kosmetika","status":"publish","type":"post","link":"https:\/\/skimelin.lt\/en\/kaip-atpazinti-naturalia-kosmetika\/","title":{"rendered":"How to recognise truly natural cosmetics: 5 tips"},"content":{"rendered":"<p>Natural cosmetics are growing in popularity, so the words \u201cnatural\u201d, \u201cgreen\u201d or \u201cclean\u201d appear on more and more packaging. The problem is that EU law does not define the word \u201cnatural\u201d for cosmetics \u2013 almost anyone can use it. Here are five ways to tell truly natural cosmetics from those that only look natural.<\/p>\n<div class=\"article-summary\">\n<p class=\"article-summary__title\">In short<\/p>\n<ul>\n<li>The word \u201cnatural\u201d is not legally defined for cosmetics in the EU.<\/li>\n<li>The most reliable sign is an independent certification, such as COSMOS.<\/li>\n<li>Read the INCI ingredient list and look for a specific percentage of natural-origin ingredients.<\/li>\n<\/ul>\n<\/div>\n<section class=\"article-section\">\n<h2>1. Look for an independent certification<\/h2>\n<p>The most reliable sign is a certification from an independent organisation, such as <strong>COSMOS ORGANIC<\/strong> or <strong>COSMOS NATURAL<\/strong> (certified by ECOCERT and other bodies). The certifier checks not only the formula, but also the origin of the ingredients, production and packaging. We wrote more about the differences in the article <a href=\"\/en\/cosmos-organic-ir-cosmos-natural-skirtumai\/\">\u201cCOSMOS ORGANIC vs COSMOS NATURAL: what is the difference?\u201d<\/a>.<\/p>\n<p class=\"article-note\"><strong>Please note<\/strong> a certification logo must include the name of the certifier. A pretty green leaf with no text is just a design element.<\/p>\n<\/section>\n<section class=\"article-section\">\n<h2>2. Read the ingredient list (INCI)<\/h2>\n<p>Every cosmetic product sold in the EU must have an ingredient list, called INCI, on its packaging. Ingredients are listed in descending order \u2013 the first ones make up the largest part of the product. Plant ingredients are usually named in Latin, for example <em>Simmondsia Chinensis Seed Oil<\/em> \u2013 that is jojoba oil.<\/p>\n<p>In certified cosmetics you will often see asterisks or numbers next to some ingredients, with an explanation such as \u201cingredients from organic farming\u201d.<\/p>\n<\/section>\n<section class=\"article-section\">\n<h2>3. Check the percentage of natural-origin ingredients<\/h2>\n<p>Certified products often state what percentage of ingredients is of natural origin and how much is organic. For example, \u201c99% ingredients of natural origin, 20% organic\u201d. This is a specific, verifiable number rather than a general promise.<\/p>\n<\/section>\n<section class=\"article-section\">\n<h2>4. Don\u2019t be swayed by \u201cfree from\u201d labels<\/h2>\n<p>Labels such as \u201cparaben-free\u201d or \u201csilicone-free\u201d do not in themselves mean a product is natural \u2013 the substitutes may be just as synthetic. What matters is not what a product doesn\u2019t contain, but what it does.<\/p>\n<\/section>\n<section class=\"article-section\">\n<h2>5. Check where it is made and that it is not tested on animals<\/h2>\n<p>Animal testing of cosmetics is banned in the EU, and every cosmetic product on the EU market must have a safety assessment. That is why cosmetics made in Europe meet strict safety requirements.<\/p>\n<\/section>\n<section class=\"article-section article-section--products\">\n<h2>How we do it<\/h2>\n<p>All Skimel\u00ecn products are made in Europe and are not tested on animals. Most of them are certified by ECOCERT to the COSMOS standard, and on each product page you will find the full INCI list, the percentage of natural-origin and organic ingredients, and the certification. You can find the whole collection in our <a href=\"\/en\/shop\/\">shop<\/a>.<\/p>\n<p><div class=\"article-products\"><a class=\"article-product\" href=\"https:\/\/skimelin.lt\/en\/product\/01-peptide-peptidu-serumas-veidui\/\"><span class=\"article-product__img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/skimelin.lt\/wp-content\/uploads\/2026\/10\/ZBzqcIhl1TAL05VHLiWQRZHSXtfICZPS-600x600.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Skimel\u00ecn N\u00ba 01 Peptide \u2013 peptid\u0173 serumas veidui \u2013 COSMOS NATURAL sertifikuota nat\u016brali kosmetika\" srcset=\"https:\/\/skimelin.lt\/wp-content\/uploads\/2026\/10\/ZBzqcIhl1TAL05VHLiWQRZHSXtfICZPS-600x600.jpg 600w, https:\/\/skimelin.lt\/wp-content\/uploads\/2026\/10\/ZBzqcIhl1TAL05VHLiWQRZHSXtfICZPS-150x150.jpg 150w, https:\/\/skimelin.lt\/wp-content\/uploads\/2026\/10\/ZBzqcIhl1TAL05VHLiWQRZHSXtfICZPS-100x100.jpg 100w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"  title=\"How to recognise truly natural cosmetics: 5 tips\" \/><\/span><span class=\"article-product__body\"><span class=\"article-product__name\">N\u00ba 01 Peptide \u2013 Peptide Face Serum<\/span><span class=\"article-product__price\"><span class=\"woocommerce-Price-amount amount\">32,90&nbsp;<span class=\"woocommerce-Price-currencySymbol\" dir=\"auto\">&euro;<\/span><\/span><\/span><span class=\"article-product__cta\">Per\u017ei\u016br\u0117ti produkt\u0105 \u2192<\/span><\/span><\/a><a class=\"article-product\" href=\"https:\/\/skimelin.lt\/en\/product\/04-oil-to-milk-aliejinis-prausiklis-jautriai-odai\/\"><span class=\"article-product__img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/skimelin.lt\/wp-content\/uploads\/2026\/10\/qV39EaztrEqrH866JdftyyHLmoniEAKR-600x600.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Skimel\u00ecn N\u00ba 04 Oil-to-Milk \u2013 aliejinis prausiklis jautriai odai \u2013 COSMOS ORGANIC sertifikuota nat\u016brali kosmetika\" srcset=\"https:\/\/skimelin.lt\/wp-content\/uploads\/2026\/10\/qV39EaztrEqrH866JdftyyHLmoniEAKR-600x600.jpg 600w, https:\/\/skimelin.lt\/wp-content\/uploads\/2026\/10\/qV39EaztrEqrH866JdftyyHLmoniEAKR-150x150.jpg 150w, https:\/\/skimelin.lt\/wp-content\/uploads\/2026\/10\/qV39EaztrEqrH866JdftyyHLmoniEAKR-100x100.jpg 100w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"  title=\"How to recognise truly natural cosmetics: 5 tips\" \/><\/span><span class=\"article-product__body\"><span class=\"article-product__name\">N\u00ba 04 Oil-to-Milk \u2013 Cleansing Oil for Sensitive Skin<\/span><span class=\"article-product__price\"><span class=\"woocommerce-Price-amount amount\">27,90&nbsp;<span class=\"woocommerce-Price-currencySymbol\" dir=\"auto\">&euro;<\/span><\/span><\/span><span class=\"article-product__cta\">Per\u017ei\u016br\u0117ti produkt\u0105 \u2192<\/span><\/span><\/a><a class=\"article-product\" href=\"https:\/\/skimelin.lt\/en\/product\/10-sensitive-dieninis-kremas-jautriai-odai\/\"><span class=\"article-product__img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/skimelin.lt\/wp-content\/uploads\/2026\/10\/1oz3P9JttTbKOHeZewF-9X9lubQfRIOJ-600x600.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Skimel\u00ecn N\u00ba 10 Sensitive \u2013 dieninis kremas jautriai odai \u2013 COSMOS ORGANIC sertifikuota nat\u016brali kosmetika\" srcset=\"https:\/\/skimelin.lt\/wp-content\/uploads\/2026\/10\/1oz3P9JttTbKOHeZewF-9X9lubQfRIOJ-600x600.jpg 600w, https:\/\/skimelin.lt\/wp-content\/uploads\/2026\/10\/1oz3P9JttTbKOHeZewF-9X9lubQfRIOJ-150x150.jpg 150w, https:\/\/skimelin.lt\/wp-content\/uploads\/2026\/10\/1oz3P9JttTbKOHeZewF-9X9lubQfRIOJ-100x100.jpg 100w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"  title=\"How to recognise truly natural cosmetics: 5 tips\" \/><\/span><span class=\"article-product__body\"><span class=\"article-product__name\">N\u00ba 10 Sensitive \u2013 Day Cream for Sensitive Skin<\/span><span class=\"article-product__price\"><span class=\"woocommerce-Price-amount amount\">32,90&nbsp;<span class=\"woocommerce-Price-currencySymbol\" dir=\"auto\">&euro;<\/span><\/span><\/span><span class=\"article-product__cta\">Per\u017ei\u016br\u0117ti produkt\u0105 \u2192<\/span><\/span><\/a><\/div><br \/>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>\u201cNatural\u201d, \u201cgreen\u201d, \u201cclean\u201d \u2013 there are plenty of such labels on cosmetics, but not all of them mean anything. Here is how to tell truly natural cosmetics apart.<\/p>","protected":false},"author":1,"featured_media":2605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[],"class_list":["post-2748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odos-prieziuros-patarimai"],"_links":{"self":[{"href":"https:\/\/skimelin.lt\/en\/wp-json\/wp\/v2\/posts\/2748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skimelin.lt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skimelin.lt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skimelin.lt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skimelin.lt\/en\/wp-json\/wp\/v2\/comments?post=2748"}],"version-history":[{"count":2,"href":"https:\/\/skimelin.lt\/en\/wp-json\/wp\/v2\/posts\/2748\/revisions"}],"predecessor-version":[{"id":2756,"href":"https:\/\/skimelin.lt\/en\/wp-json\/wp\/v2\/posts\/2748\/revisions\/2756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skimelin.lt\/en\/wp-json\/wp\/v2\/media\/2605"}],"wp:attachment":[{"href":"https:\/\/skimelin.lt\/en\/wp-json\/wp\/v2\/media?parent=2748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skimelin.lt\/en\/wp-json\/wp\/v2\/categories?post=2748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skimelin.lt\/en\/wp-json\/wp\/v2\/tags?post=2748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}